Two representatives from Japan's Neutral `Travel For Life' Travelers Guide Magazine are currently in Brunei Darussalam as guests of the Brunei-Japan Friendship Association.

Naonori Kato and Masanobu Mariyama will be here for a week for a factfinding visit for an article featuring Brunei Darussalam in their quarterly issue to be out in 2007.

The featured article shall introduce Brunei Darussalam as one of tourist destinations that are rich in culture and tradition and to promote the country's natural environment. Neutral `Travel for Life' has a circulation over 200,000 copies annually, targeting the Japanese tourists and travellers alike and it focuses on the distinctive point of view, which has not appeared in other sightseeing guides. It would like to capture Brunei's natural beauty and its majestic royal heritage monuments.

The BJFA was founded on 14 March 1985 for the purpose of strengthening economical and cultural exchanges with Brunei

On the business side, the Brunei-Japan Friendship Association is very active in assisting the activites of Brunei delegations (from both government and private sectors) visiting Japan. On education, the BJFA extends considerable support to Bruneian students studying in Japan. BJFA is also helping the Embassy of Brunei to Japan to promote awareness of Bruneian culture to the Japanese.